For our founder, Lucy Hughes, that realisation didn’t come from theory. It came from the ocean. Seeing the contrast between thriving marine environments and those choked by pollution made one thing impossible to ignore: materials designed for moments are lasting for centuries. Nature doesn’t work like that. It creates things with purpose, designed to perform, then safely return. That shift in perspective became the foundation of everything that followed.
Waste is a resource. Seafood processing generates millions of tonnes of byproduct rich in natural polymers, materials already designed by evolution to bind, protect, and structure. We build on that to create a new class of materials that are plastic free, high performing, and designed to break down safely.
From the start, we designed for integration. Our coatings and films work within existing manufacturing processes across packaging and agriculture, allowing businesses to replace problematic plastics without disrupting the systems around them.